Decoders estate

WE CREATE OUTSTANDING
REAL ESTATE BRANDS
BASED ON RESEARCH
AND AESTHETICS

12+ years

in branding & communication services

6+ years

in real estate

100+

completed projects for developers

WOW awards-finalist
brands

What we do

Branding

We offer a full range of branding services to help you stand out from the competition and shape your unique image in the minds of your audience. The main products we develop at this stage include:

Logo and brand sign
Corporate identity
Brand layouts
Design code
Brand book and guidelines
Design system

Strategy

We specialize in conducting strategic research that enables the creation of an effective brand and its unique positioning. By combining marketing, sociological, and cultural methodologies, we help clients make the right business decisions.

Desk market research
Trend analysis and SWOT
Audience profiling
In-depth interviews
Best global practices
Product analytics
Positioning and Unique Selling Proposition (USP)
Brand platform
Naming and slogan
Portfolio architecture
Communication strategy
Brand tone of voice (ToV)

Creative

We create a creative solutions to ensure an effective brand launch and implementation, build dialogue with target groups, and increase recognition. We develop creative concepts and image materials that convey your unique value to clients.

Creative concept
Banners
Hoardings
Brochures
Radio and video ads
Sales office design
Layout album
Master plan

Digital

In addition to physical and offline presence, we create key touchpoints for your brand in digital environment relying on UX/UI, product trends, and a complete tech stack, we ensure a seamless experience for customers interacting with products and reinforce your mission in a digital format.

Website
Landing page
Applications
AI graphics
3D and motion design

Our projects

Cityzen

Comprehensive brand development for the CITYZEN multi-apartment complex for MR GROUP. Naming, positioning development, creative campaign for sales launch, design of brand carriers.

HIGH LIFE

Brand development for the premium-class residential complex High Life by Pioneer Development. Research, brand platform development, corporate identity and brand book, creative concept and image slogans, project naming.

Ostankino

Development of corporate identity, creative concept, and series of slogans for «Ostankino Business Park» by PIONEER DEVELOPMENT.

Skolkovo ONE

Conducting sociological research and rebranding of the «Zarechny Quarter» residential complex for Ikon Development. Research, naming, formation of unique positioning and communication strategy.

Evopark

Development of the network brand for Evopark apartment complexes in Moscow for GC «Osnova.» Analysis, conducting in-depth interviews, product idea brand standard, brand positioning, naming. Brand book, corporate identity, carriers, creative campaign.

Clementine

Brand development for the comfort-class residential complex Clementine by Upside Development. Research, brand platform development, naming, corporate identity, creative concept, image slogans, and brochures.

See all

Portfolio

Our team

We combine deep expertise in marketing research, design, and real estate market with our uncompromising drive to create disruptive brands that change the game

Alexander Stikhin

CEO, founder